Target Audience
BPX's target audience is C-suite
Primary personas are CMOs, CSOs, CROs of Enterprise and SMB companies and CEOs of mid sized companies
BPX's target audience is C-suite
Primary personas are CMOs, CSOs, CROs of Enterprise and SMB companies and CEOs of mid sized companies
No predictable revenue.
Businesses are finding it more difficult to drive forecastable revenue streams. Customers now control more of their buying journeys — and they expect to be treated as equal partners in buying transactions. The challenge is no longer to convince customers to buy, but rather, to help them buy.
Due to the nature of the drivers of change, companies look to technology to solve their problems but don't have the expertise and knowledge required to get ahead of the competition, meaning they are always trying to catch up…
Work across every department
Companies often only address one department in the business i.e. marketing, when a cross-functional approach is, in fact, needed. Marketing can no longer be isolated. It needs to lead customer experience across departments like IT and customer service and be well-versed and aware of their projects.
We help our clients achieve predictable growth faster by thinking of the outcome first, mapping features to the outcome (rather than mapping features) and then looking for the value. This paradigm shift provides a framework to think about the organisation and map the technology features to their ideal business scenario, then evolve this over time to achieve fast, predictable growth and connect operational strategy to operational impact.
The 3 main benefits this brings to our clients are:
Save money and time
We deliver a clear roadmap with built-in next steps measuring everything by level of effort and impact.
Drive predictable growth
A modern and simple business blueprint for long-term revenue growth.
We offer an approach that is not replicated by others. We focus on the outcomes that the technology can bring and release its power for our clients - not the tech itself. We do this by focusing on 3 key benefits to our clients: efficiency in time and money, predictability in driving growth, speed and consistency.
Because we specialise in marketing and sales, we are also able to provide our clients with a superior value proposition over companies that generalise in a related field.
We essentially are the bigger fish in a smaller pond, as opposed to the other way around.
We have experts in each specific practice across the sales and marketing technology space, working without borders to deliver high-quality returns for our clients.Our strategy is to build predictable revenue streams for our clients through mastery of marketing and sales technology, by integrating multiple practice areas led by some of the best experts in the world:
Our practices:Marketing Technology
Sales Technology
Work Management
Experiences
Our emphasis is on thinking about the outcome first, then doing things faster, more predictably, and in a more cost-effective way, always in a high-quality and customer-led environment, and with a unitary structure.